Aussie Mums Embrace Nursing Wear

New mums no longer have to sacrifice style or comfort just because they choose to breastfeed.

Especially designed for pregnancy and breastfeeding, nursing wear is the latest maternity trend that is fast gaining popularity in Australia.

Nursing wear is specialist clothing designed with feeding access via hidden openings that allows today?s yummy mummies to discreetly nurse their baby in style. One of the most popular styles with women is the nursing tank which also includes a built-in bra for extra comfort.

In the past, breastfeeding mothers had little choice but to wear loose button up shirts which were clumsy and offered little in the way of discretion or fashion. Today, nursing wear keeps pace with the latest fashion trends and is able to be worn long after women have finished breastfeeding.

Today?s generation of mothers are fashion savvy and expect to breastfeed in public and look good at the same time. New mums are no longer happy to stay at home, they want to have coffee with other mums and nursing wear allows them to breastfeed discreetly and in comfort while in public.

With breastfeeding rates increasing, Australian mothers are embracing nursing wear following on from the trend seen in overseas countries such as America.

Celebrities have revolutionised maternity wear in the past decade with a baby bump the latest must-have accessory. It is fashionable to flaunt your pregnant shape and look good doing it!

Nursing wear is set to follow the same path with women embracing garments that enable them to breastfeed discreetly in public and look stylish at the same time.

Kelly Gough is a business mum who manages online store Nuvo Maternity (http://www.nuvomaternity.com.au) while also caring for her two small boys. She is also the co-founder of http://www.mumknowsbreast.mumspace.net, an online support group for breastfeeding mothers.