Marketing to Realtors: Create a Power Position in Your Marketing Efforts

Every day a real estate agent receives several marketing attempts from loan officers. In fact, this information comes in a steady, unrelenting stream. It is no wonder agents have become adept at tuning out the static of these marketing attempts.

Your challenge is to find a way to differentiate yourself from all the buzz of other loan officers. You do so by establishing your marketing position.

Your marketing position is what defines your business. Take a moment to browse your competition websites. Does their marketing position look identical to yours? If it were not for their logo on the top of the page, could it basically be your website?

If the answer is yes, your marketing position is too close to that of your competition. You are competing with them for a place in your prospects mind, and chances are you are not winning the battle for first place.

Take a look at your business and what can you offer that nobody else is doing? If you feel stymied by how you could possible differentiate yourself from your competition, think about a couple of examples of businesses that have done a remarkable job of creating a marketing position.

Federal Express is a great example. They started a business with a position no other shipper occupied. They advertised was when it absolutely, positively has to be there overnight, they were there to do it.

Dominoes Pizza started their business by emphasizing that they would delivery a pizza within 30 minutes of the order, or the pizza was free.

Southwest Airlines have marketed themselves as the low-fare airline.

What special skill or niche could you develop and use in your marketing materials and what can you use to set yourself apart from your competition? When your services are similar to another loan officer, real estate agents will look for ways to differentiate.

The more your services are scrutinized for differences, the more important it is to give details about how you are different. You need to accentuate those details.

Prices and rates are not necessarily the kind of difference that gets you noticed. In fact, most often it merely gets you into a bidding war. You should instead find an unexplored niche and specialize your services around it.

You can develop a unique niche within a product line like HUD, ARMs or Jumbo Loan expert.

You can develop a niche around details of the process for example, loan approvals within an hour (or less), loans that close 5 days ahead of COE, daily email updates to agents.

You can position yourself around gender, ethnicity, geography or another demographic, specializing in exclusively serving the Hispanic community, single professionals, Town & Country Ranch, etc.

Spend some time thinking about what makes you and your business unique and then market to that position.

Jeff Nelson helps loan officers increase loan originations by attracting quality relationships with real estate agents from the development of customized relationship-building strategies.

Click here to get a free copy of the Marketing Planning Guide, a 20-page workbook designed to help you outline a strategy to become an Agent Magnet.

Visit us at http://www.loan-officer-marketing.com

Buyer Beware of Excessive Home Improvements

When shopping for a home, many buyers view improvements to properties as positive sign. In general, this is logical but a buyer must be careful.

A time-tested approach to making money in real estate is to buy a home, make improvements to it and then reap the appreciation gain when you resell the home. While this approach has certainly worked for many, it can lead to disastrous results for seller and unwary buyers.

When a person purchases a home, they buy it for both the current appearance and their vision of how they can improve it. The improvement vision tends to be an emotional decision, one that can lead to financial problems. While improvements area a good idea, most people do not take the time to evaluate how much they can spend on improvements and still make a profit on the resale of the property. Instead, they overspend on improvements and then realize the comparable homes in the neighborhood will not support a price that recoups the cost of improvements.

For instance, the seller may put $100,000 into new bathrooms and kitchen accessories only to realize the appreciation from such improvements is $50,000. In an effort to resolve this issue, the seller will list with a high price and is usually not particularly motivated to lower that price in negotiations until the property has sat on the market for some time.

As a buyer, you have to be very careful when considering the purchase of such homes. These homes will almost always be priced at the top of the market. While they may look nicer than any other home in the area, you must ask yourself whether there is room for the home to appreciate over time. Often there is not, which means you just end up buying the seller?s problem.

While buying a home is an emotional decision, you must be able to objectively crunch the numbers. Buying at the high end of the market is rarely a good idea.

Raynor James is with the site - FSBO America - FSBO homes for sale by owner.

American Concours Foundation Announced Auction For Four Classic Automobiles

Four classic automobiles will be auctioned by the American Concours Foundation with the proceeds going to charitable institutions like the Amelia Island Concours Foundation and the Concours Las Vegas.

The four classic automobiles will be sold separately and will be auctioned online. The four vehicles are totally unique and rare that the bidding will surely go through the roof. A Mercedes, a Lincoln and two Jaguars will be auctioned via eBay.

The first of the four classic automobile is a 1955 Mercedes 300SL Gullwing Show Car. This timeless piece of engineering was first introduced to the public in 1954 at the New York Auto Show. It is distinct among it predecessors because of the fact that it did not debut during a European motor show.

Aside from that peculiarity, the Mercedes Benz 300SL is also best known for its gullwing or butterfly wing doors. The door configuration is now being used on sports cars and is also known to enhance the aesthetic value of a vehicle.

The 300SL is also the first car to be equipped with a gasoline engine with the direct fuel injection system. This means that the technology used in the 300SL is akin to diesel engine. The estimated value for this rare car is between $600,000 and $700,000.

The second car on the auction block is a rare 1954 Jaguar XK 120 Drop Head Coupe. This rare car is the forefather of the modern Jaguar XK which has captured the attention of performance enthusiast not only because of its high aesthetic value but also because of its high level of performance. The particular Jaguar XK to be auctioned has been thrice owned, with the current owner having owned the car since the year 1991.

The third classic car which will be auctioned is a 1933 Lincoln KA V-12 Model 513A Convertible Roadster. This is the oldest car in the group and is also the rarest of the four - owing to its age. The car can accommodate two or four passengers, and is equipped with rumble seat and side mounts. This particular model was designed by Dietrich and the body was built by the Murray Corporation.

The last of the four classic cars to be auctioned is another Jaguar. This time, a 1967 Jaguar E Type Vintage Roadster OTS Race Track Prepped. The car combines both beauty and strength. This street legal is ready for a race, thanks to its abundant supply of power. The car has seen life in the fast lane since it has begun its racing life way back in the early seventies.

The auction for the Mercedes 300SL Gullwing and the Jaguar XK120 will end on the 11th of March. The Lincoln and the Jaguar E Type will be on the auction block until the 13th of this month.

All these cars are born in the time of history where cars are equipped with high performance engines. With these cars in full throttle, even an EBC pad paired with a high quality rotor will be pushed hared to stop these cars.

Model Home Secrets to Getting Your Empty Home Sold in Six Weeks or Less

If you are trying to sell an empty home, you may have found this to be a blessing and a curse.

An empty home is easy to show. Buyers might like that fact that they can move right in. Potential buyers might even have an easier time seeing themselves in the home.

On the other hand, an empty home may feel cold and impersonal. Buyers are looking for a home that they can fall in love with. Even if your home is the nicest home that they buyers look at, if they don?t ?feel the love?; they will probably buy someone else?s home.

How I got started staging homes

I started staging homes several years ago. I had gotten my real estate sales license during a dreadful buyers market. The market was so bad that most well priced homes were taking six to twelve months to sell.

I started staging my new empty home listings after selling a home that had been staged by the owners. It was the owners second home and the decorations were perfect. This home sold and closed in six weeks! Not only that, but I had other buyers in the wings ready to buy, if the first buyers failed to close. I realized I was on to something.

I bought and studied a book called ?Dress Your House for Success? by Martha Web. Her book helped me to figure out how to repeat the ?six week home sale?, over and over again. The fast sales made my clients happy! The fast commissions made me happy.

I bought staging items which cost me about $300. Then I staged and empty home that I had listed for sale. Shazam! The home sold in six weeks despite the buyers market.

Home staging doesn?t always work as expected, but if the home is priced right and has enough showings, six weeks is my average time to sell an empty, staged home.

How you can easily stage an empty home so that it sells quickly

First of all, I make sure the home is sparkling clean. You want everything to look as close to new as possible. All chrome must shine. All stains, from every surface, must be removed. Windows, the window screens and window sills should sparkle. Touch up paint or repaint as needed. The flooring, including tile and carpet, must look and smell clean. Dust and cobwebs must go! Clean like you?ve never cleaned before!

An empty house can be staged without moving any furniture into the home. To stage my listings, I only have to move in four plastic boxes of light-weight decorative items plus several silk or plastic plants. What I am trying to do is to create a ?model home? look, but without the furniture. If you?re not sure what I mean, visit a few model homes. Model homes are a wonderful and quick education in staging. Ignore the furniture in the model homes, and instead concentrate on the decorations. Take a camera with you, to take pictures, if you want.

The following is a room by room description of the items I use to stage a home. You can decide where each item should be placed, and how many to use. Don?t over do it, but ?stark? is not a good look either. All staging items must be new or look new. No exceptions! Make sure the silk plants are cleaned regularly.

Staging the front door:

?Place a brand new, fun door mat in front of the door. I buy a new one for each home I stage.

?If the door has a hook to hang seasonal items on, do so when appropriate.

?The front door area has to look neat and clean. Sweep the steps and side walk and wipe down the door if needed. Make sure the front door light and doorknobs shine. First impressions count.

Kitchen staging items:

?Place exciting and interesting kitchen towels and oven mitts that match the towels on the kitchen counter.

?I place veggie / oil filled decorative glass jars, grouped together on the counter.

?Silk plants and silk plants in baskets: one for the top of the fridge, more for on top of the cabinets, and if appropriate, one for the counter top.

?Decorative (empty) soap and hand cream dispensers.

?I have put together a gift basket (for decoration only) which I put on the kitchen counter. It includes all sorts of fun kitchen items, towels and knick knacks. I do this to add emotional appeal to the kitchen and home.

?Other interesting items to suit your tastes.

?I also replace any burned out light bulbs.

Bathroom staging items:

?Big, soft, fluffy new towels, large and small, tied up with raffia or decorative cords.

?Decorative soaps

?Matching soap dishes, toothbrush holders, cups etc. Buy some that are fun for the guest baths, and buy some classy, romantic ones for the master bathroom!

?Lots of candles and candle holders. Don?t be cheap on these. Get the nicest you can buy.

?More silk plants

?If you feel it will help, buy and use a new rod and shower curtain. I have done this before. You will know when and where to use these.

?I replace all burned out light bulbs. If the bulbs wattages are too low, I will replace them with brighter lights.

Items for the living room, the family room and bedrooms:

?Large and small silk plants placed to enhance nice areas or placed take the eyes of the buyer away from areas that you don?t want the buyers to concentrate on.

?More silk plants for any plant shelves.

?When ever possible I use classy wall art: framed pictures and posters, etc.

?I have also used rocking chairs, wooden rocking horses (kid?s room), pottery, and vases filled with dried plants.

?I have rented live plants for larger homes. Ten large, beautiful plants cost me $150/month. The plant company took care of the plants. This was well worth the cost. I can highly recommend this for adding to the emotional appeal of a large, empty home.

?Make certain that the curtains or window coverings are open and the windows are clean. I want the home to be bright and inviting. This helps to create a positive feeling to the home. In addition, the ?drive the neighborhood? homebuyers can see in and decide if they want to get into the home! Every potential buyer counts.

The items mentioned are just a starting point for staging. I am continually adding more items and getting rid of items which have ?aged?. So far over the years I have spent about $1,000 on staging items and now have enough items to stage two homes. I have made my investment back many, many times over.

I can highly recommend staging to both homeowners and real estate agents. Your home or home listings will sell faster and for more money.

Don Glasgow is a real estate agent in St. George, Utah. Don has been selling Washington County real estate since 1999. This article may be republished on the internet as long as this footer along with the website links are kept in place.

Enrich Your Body With Beta Carotene

 



Enrich Your Body With Beta CaroteneSubmitted By: Darrell Miller  

Beta Carotene is a healthful supplement to most diets. Beta Carotene comes from the orange coloring naturally present in foods such as pumpkins, squash and sweet potatoes. The scientist who discovered the nutrient of ?carotene,? did so by crystallizing a mixture created from carrots.

Not only is this a powerful antioxidant, beta carotene is a provitamin A compound. This compound converts to Vitamin A once ingested. Among the many benefits of Vitamin A are healthy skin, hair, vision and an improved immune system. Alpha, beta, and gamma carotene nutrients are all considered ?provitamin? because they are converted to Vitamin A in the body.

Vitamin A deficiencies have been linked to a number of health problems. Those include bone development disorders and reproductive disorders. Commercial grade beta carotene typically changes to retinol in the body and this is essential to good vision.

Beta Carotene is in the same carotenoid family as the oft-discussed lycopene, another powerful weapon against many diseases. Beta Carotene holds many benefits in itself. The compound also contains flavonoids. Flavonoids are also antioxidants and are found in most red and orange fruits.

Other items that contain beta carotene include: tomatoes, cantaloupe, watermelon, apricots and mangoes. Food items containing a spectrum of the carotenoid, including beta carotene are: spinach, broccoli, kale, and lettuce.

Foods that contain the healthful flavonoids hold them just around the skin so it isn?t recommended that you peel these fruits. If you remove the skin, you will likely strip away these beneficial nutrients.

Beta carotene has been studied for its effectiveness with such diseases and disorders as: anemia, cataracts, chronic obstructive pulmonary disease (COPD), cystic fibrosis, benign breast disease, immune system enhancement, Graves? Disease, improving lung function, macular degeneration, osteoarthritis, angioplasty, cancer, cardiovascular disease, postoperative injury prevention, stroke, sepsis and many others. All scientific proof has resulted in a diverse report on each theory. Your health care professional will have further information.

Beta carotene supplements come in capsules, chewable tablets or typical tablets. If you want a natural way, this will require five to eight servings of fruit and vegetables a day. This amount seems to be prohibitive to many and supplements may be ideal for such a situation.

As wonderful as Vitamin A is for the healthy body, there are some cautions you should consider before making this a part of your daily regimen. Smokers or those who drink alcohol should not use this supplement. People who are allergic to orange foods should not take beta carotene. As with any change in your diet, discuss the benefits or risks of beta carotene with your physician prior to using the supplement.

There are little in the way of scientific study or research involving children and beta carotene. There is also minimal information in regards to pregnant or nursing women using this supplement. Your healthcare provider should be consulted in either of these situations.

Carefully study product labels. The FDA does not usually regulate the use of herbs or supplements. There is also the fact that many supplements are produced synthetically with the use of palm oil, algae or fungi. Hence, make sure the supplement you purchase is from a reputable name brand company that gets tested regularly for quality assurance.

About the Author:

More information on the powerful antioxidant beta carotene is available at VitaNet ?, LLC Health Food Store. http://vitanetonline.com/

Article Tags: carotene, beta, supplements

The Tenant?s Tenets: Residential Lease Agreements

In this world, everybody must abide by certain rules and regulations. These could be official rules which are penned by persons of authority and are expected to be followed by one and all; or these could be unofficial rules which are dictated upon people by other people or by society. Of these two, official rules are those which are considered as more formal and shall apply to everyone ? from small (offices, classes, organizations) to large (townships, cities, countries) groups of people.

As with everything in this world, real estate transactions are also governed by rules and this extends through the entire gamut of individuals who are, in one way or another, involved in the process. There are federal and state property laws which real estate agents and lawyers must be aware of. Within the real estate office, there are specific rules that need to be followed as well. The professional relationship of a broker and a client are also governed by rules. However, in real estate, no one is more exposed to a list of dos and don?ts than a tenant of leased property.

Tenants of rented units are bound by a contract called a lease agreement. All the details pertaining to the lease are itemized in this document, and these include the names and addresses of the parties involved; the rented property, duration of lease, agreed upon rental fee, payment terms, and so on and so forth. Apart from these, lease agreements also include specific tenets or rules which, upon signing of the document, the tenant promises to abide by. And like anything that come in pairs these conditions come with concomitant penalties and corrective actions. Lease agreements are very important documents and the preparation of such should not be taken lightly.

Lease agreements are usually prepared by real estate agents and/or lawyers and this forms part of the whole service package offered to consumers. These days, however, you no longer need to consult with professionals for this. Many of these real estate related websites can give you tips on how to prepare a legally binding lease agreement. There are sites where a sample is presented to you on the screen, and there are also websites where you are able to purchase and download these contracts. The forms, such as the residential lease agreement, though found on real estate websites were created by professional real estate agents, thus you can be assured that the format and contents are valid. These can be opened using any word processing program and you can easily modify the contents to plug in the rules and conditions for you expect your tenants to follow.

If you want to secure a copy from the internet, all you need to do is pay for the contract by using your credit card, paypal or the issuance of electronic cheques, and once the payment approved, you can immediately download the residential lease agreement and alter the contents as you see fit. So pen those tenets now and include these in the lease agreement so your tenant will live by your rules.

This is article is brought to you by Gloria Smith at LegalHomeForms.com. Created by a former, licensed Real Estate Agent, LegalHomeForms.com was designed to offer instant access to the most sought after type of real estate forms. For the cost of what others charge for one real estate contract, you can have instant access to over 60 downloadable real estate forms. You can find the Residential Lease Agreement form at: http://www.legalhomeforms.com/residential-lease-agreement.htm

Downturn in Home Ownership Can Be a Windfall to Savvy Investors

With the housing market beginning to cool and interest rates on the rise, this may be an excellent time for investors to buy rental properties. The combination of those two market factors, along with an increase in the number of folks looking for new housing, could spell big profits for savvy real estate investors.

In the second quarter of 2006, home ownership actually rose somewhat, to 68.7 percent (although it was up less than a half percentage point), but that figure is down more than a percentage point from the high point, which occurred in the second quarter of 2004 (69.2 percent). Although that rise may be good for real estate sellers, recent interest rates, coupled with a large increase in property values during the housing boom many areas of the country experienced over the last several years, have made it much more difficult for buyers to get into homes of their own.

What does that mean to investors? It means that even at during the peak of home ownership in 2004, more than 3 out of every 10 Americans still rented the houses in which they lived, and it appears as if that figure may increase. In the last week of July 2006, the Mortgage Bankers Association reported that applications for home loans had reached a four-year low. As an investor, those figures should spark your interest, because they indicate that more people are being forced to rent, whether they want to or not, until market factors adjust to make home ownership more feasible.

That fact was borne out in a recent survey by the National Multi Housing Council, which discovered that some 75 percent of apartment executives reported lower vacancy rates, higher rents, or both. In fact, the survey found that the Market Tightness Index, which is used to measure rental market conditions, increased to 85 in the second quarter of 2006, which was the highest number on record. Any number above 50 on that scale indicates improving market conditions for landlords, and it's been above 50 for 12 consecutive quarters. (The last time it was below 50 was July 2003.)

All of these factors offer a clear indication that owning rental properties makes more sense than it has in a long time, and that trend appears set to continue for some time to come. That conclusion was verified when a study by Harvard University identified a number of demographic forces that are combining to strengthen the rental housing market, especially echo boomers and second-generation Americans. The fact that investors are having to pay higher interest rates to buy rental properties has also translated into increased rents over the past few years.

With home buyers having more difficulty financing their dream homes, it appears as if the rental market will continue to strengthen for some time, at least until a market correction brings down home prices, which have been spiraling significantly over the past few years. As more and more people begin to look at renting as an option while they wait for that correction, savvy investors may be able to experience increased profits by adding more rentals to their inventory.

Copyright ? 2006 Jeanette J. Fisher

Jeanette Fisher teaches beginning real estate investors four ways to make money in any real estate market. Free Real Estate Investing Business Plan and free ebook, The Truth about Making Money Flipping Houses at http://www.doghousetodollhousefordollars.com